Welcome to Intentional by AJS


About
Amanda
For 20 years, I worked inside the corporate banking system. I held a wide range of roles—from client services, operations, and business development, to learning & development, organizational design, and creating talent experiences. Diving into so many different parts of the system gave me an invaluable perspective. Ultimately, my time there taught me two fundamental things about myself: my deep love for people and seeing them succeed, and my fascination with how the mechanics of a system work to solve complex problems.
When a corporate reorganization led to a layoff, it gave me the space to reflect on my journey, both personally and professionally. I dug deep into my strengths, my passions, and what truly brings me to life.
That reflection brought me exactly where I am today. I help others step off autopilot and take the wheel of their own lives through two main focuses:
Intentional Finance: Real-world money foundations. This is the practical knowledge and skills you need to master the four core pillars of finance: Everyday Banking, Saving, Borrowing, and Planning.
Intentional Life Design: A travel-inspired, 5-pillar framework designed to help you choose your true destination, map out your path, and build the resilience you need for the journey.
Whether you are looking to take agency over your life or you want to master the daily mechanics of your money, the philosophy is exactly the same:
Design with agency. Live with intent. Do fun shit.
